Running a small business—whether it’s a café, homestay, or restaurant—often means relying on word of mouth or foot traffic. But these channels alone are no longer enough. Many local merchants struggle because their customers can’t find them online, or worse, find competitors instead.
The good news? Setting up a Facebook Business Page doesn’t require technical skills. With the right approach, you can create a professional online storefront that attracts new customers, builds trust, and drives bookings. In this guide, we’ll walk you through how to set up a business Facebook page in a way that’s simple and practical for everyday merchants.
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Core Steps to Set Up Your Business Facebook Page
Create Your Business Page the Right Way
Instead of using your personal profile, Facebook allows you to create a dedicated business page. This keeps personal and business interactions separate and gives you access to tools like ads, insights, and appointment bookings.
👉 Example: A homestay in Hanoi set up their business page and added the “Book Now” button. Within a week, they received 12 reservations directly through Messenger.
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Optimize Your Profile and Cover Information
Your profile photo should reflect your brand (e.g., your logo or storefront), while your cover photo can show your products, interior, or happy customers. Then, complete essential details like your business category, contact info, and opening hours.
👉 Example: A local bakery in Manila used their shop’s exterior as the cover photo, making it easy for new customers to recognize them when they visited.
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Add Features That Drive Customer Actions
Facebook pages are more than just a profile—they can act as mini websites. Make sure to activate key features:
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Action buttons like “Call Now” or “Send Message”
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Services or Menu section to highlight offerings
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Event posts for promotions or local happenings
👉 Example: A restaurant in Bangkok added a “Reserve Table” button. As a result, 40% of their Facebook inquiries turned into walk-in customers.
Publish Your First Posts
Don’t wait for perfection—your first posts should show your business in action. Share a photo of your team, a new dish, or even a short video of your space. These posts build trust and make your page feel alive.
👉 Example: A café in Kuala Lumpur posted a behind-the-scenes video of latte art. The post received triple the engagement of a plain text update.
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Common Mistakes to Avoid
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Leaving your page incomplete Many businesses skip details like opening hours or location. Customers are quick to move on if they can’t find clear info.
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Using low-quality images Grainy or poorly lit photos hurt your credibility. Even smartphone shots with natural light can look professional.
✅ Tip: Always double-check your page from a customer’s perspective.
If you were visiting for the first time, would you trust this business?
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